Tankstar USA
Tankstar USA Inc. is a holding company for the independently operated trucking companies and logistics providers across the usa. My work with Tankstar was two-fold, not only did I shoot and edit all the content, but I also was in charge of digital strategy.
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there are no better advocates of a brand than those who live in it. we went across the country to hear from drivers/techs themselves on why they work at Tankstar rather than a corporate fleet.
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The paid social strategy was developed around the idea of “Why Tankstar?”. Targeting was set on a terminal by terminal basis.
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A drip campaign was essential to keeping Tankstar top of mind for applicants. I built automation workflows within Tankstar’s CRM to maximize communication with potential hires.
