North Shore Bank (NSB) is a financial institution with over +40 offices in Wisconsin and Illinois. We created the “Playmaker Profile” series to grow NSB brand awareness on a hyperlocal level in MKE. For the series, we filmed individuals in Milwaukee who are pursuing their passions and making a positive impact on the community. I was a producer on all the below videos (as well as an occasional b-cam and editor). My responsibilities included identifying stories, planning shoots, storyboarding the video, and interviewing our subjects.
North Shore Bank
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The Playmaker Profile series focuses on individuals in Milwaukee who are pursuing their passions and making a positive impact on the community series.
i was a producer on these projects; I planned each video, booked all talent, scripted interview questions, developed project timelines, and supervised all edits.
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I also produced and wrote copy for all social content for NSB. We shot ads for OTT campaigns, reels for event promo, and static posts for day-to-day audience engagement.