One of my main responsibilities for SoulBoxer was shooting social content, as well as writing social copy.

At each monthly shoot, we would identify current trends and influencer opportunities.

The “Try it, buy it” philosophy. By attending expo’s, sporting events and local spirit shops, we were able to expand the consumer audience of SoulBoxer.

Partnerships and Influencer marketing were another major component of SB’s marketing strategy. By reaching out to media outlets (such as Forbes, Journal Sentinel, etc.) and partnering with the Milwaukee Admirals - we were able to get SB in the hands of consumers outside of our target region.